Joost (pronounced ‘juiced’) is an interactive software for distributing TV shows and other forms of video over the Web using peer-to-peer TV technology, created by Niklas Zennström and Janus Friis (founders of Skype and Kazaa).
Joost began development in 2006. Working under the code name “The Venice Project,” Zennstrom and Friis have assembled teams of some 150 software developers in about a half-dozen cities around the world, including
The teams are currently in negotiations with TV networks. It has signed up with Warner Music, Indianapolis Motor Speedway Productions (Indianapolis 500, IndyCar Series) and production company Endemol for the beta. In February 2007, Viacom entered into a deal with the company to distribute content from its media properties, including MTV Networks, BET and film studio Paramount Pictures.
Company representatives have gone on record as saying the name should be pronounced as “juiced“. This differs from the pronunciation of the Dutch first name Joost, which is pronounced ‘Yohst.’
What’s Joost? It’s free TV, with the choice to watch alone or with friends. Joost is packed with internet tools such as instant messaging and channel chat, allowing people to really share the TV experience. It’s a completely secure platform for content owners that respects their rights, while protecting and enhancing their brands. And it’s an incredibly flexible way for advertisers to reach a truly global audience, in ways that really work. Joost isn’t just video on the internet – it’s the next generation of television for viewers, content owners and advertisers everywhere
Joost is a new way of watching TV on the internet. With Joost, you get all the things you love about TV, including a high-quality full-screen picture, hundreds of full-length shows and easy channel-flipping.
5-2-07 Update I have another invite to give away.
I have 1 invitation left to Joost the first person to leave a comment gets it. I should have more by the weekend so check back soon.
Kyle, thanks for visiting kevinscrate.com/blog your invite is on its way.
Axel, thanks for visiting kevinscrate.com/blog your invite is on its way.
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